see magnetic[+] afterglow cleanser in action

hydrate while you cleanse

Great for:
✔ All skin types
✔ Dry or dehydrated skin

Give your skin the glow it deserves—starting with your cleanser. This gentle, skin-loving formula uses Murumuru Seed Butter and Oat to wash away dirt and buildup without stripping your skin. It softens as it cleanses, leaving your skin calm and comfortable.

Packed with a Phyto Mucin Blend, Lotus Root Extract, and 10% Glycerin, it draws in moisture like a magnet—helping your skin stay hydrated and ready to soak up the rest of your routine. Our Cellular HydraBond Technology, powered by positively charged Hyaluronic Acid, helps lock in that hydration and support a strong, glowing skin barrier.

explore the ingredients

only the best

ingredients for your skin

Murumuru Seed Butter and Oat 
soften skin and gently rinse away impurities.

Phyto Mucin Blend with Lotus Root Extract, 10% Glycerin, and Jojoba Esters
acts like a magnet to attract moisture and optimize your skincare routine

Cellular Hydrabond Technology with Positively-charged Hyaluronic Acid 
helps retain hydration like a magnet for a glowing skin barrier

see clinicals + reviews

Softer. Hydrated. Nourished.

95% felt softer skin. 92% felt deeply hydrated.*

  • softer skin

    95% said that their skin felt softer after cleansing.

    *consumer perception results based on internal 3-day study, 38 subject 2 uses/day

  • hydrated + nourished

    92% felt their skin was hydrated and nourished after cleansing.

    *consumer perception results based on internal 3-day study, 38 subject 2 uses/day

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how to use

Follow these steps for glowing skin

Massage onto dampened face and neck. Rinse with warm water. Not recommended for use around the eye area. Follow with the rest of your skincare routine.

Quick Tip: exfoliate before this cleanser for maximum hydration

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Allure-approved skincare with recyclable packaging

Expert-Approved. Earth-Conscious.

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